The past couple of years have given rise, literally, to the fashion marketing concept known as a “pop-up shop”: A temporary retail outlet for a known brand or designer. I had the opportunity to attend a party at the West Coast’s first Havaianas (the famous flip flops from Brazil) pop-up shop located in the uber-conceptually-cool Space 15Twenty in Hollywood. Space 15Twenty is a mix of permanent retailers and restaurants along with spaces that allow for different brands and artists to step in and out of the mix. Havaianas Mercado is located in the Urban Outfitters rotating designer concept boutique with the storefront facing Cahuenga Blvd.
Once inside, it was an amazing and colorful space, like being in a tropical produce shop. Also in attendance were Lucy Marshall of “Pretty Little Liars” and musician Alex Marshall. I was really looking forward to stepping up to the fruit stand where you can “Make Your Own Havaianas”, with customizable soles, straps and embellishments. I picked black soles, silver straps and diamond and blue jewels along with tiny elephants as embellishments. It was really too much fun to choose EXACTLY what you wanted, right down the placement of your bling! For people who don’t live near a Havaianas that has a MYOH (Make Your Own Havaianas) you can make your own online.
Next it was on to the party which was hosted in one of the interior courtyards at Space 15Twenty. Much to everyone’s delight, right next door is an Umami Burger location and that’s who supplied the food and drink. The most amazing burgers, known as “The Fifth Taste” and fries were being served up straight off the outdoor grill. The barmaster mixed the most addicting coconut mojitos…What a perfect tropical evening. Get yourself over to Space 15Twenty, check out all there is, treat yourself to your very own Havaianas and then kick it Hollywood hipster style at Umami Burger. You so can. If you want to feel like you really were there, here is a link to Space 15Twenty’s site with coverage of the event including a video where you can catch a few glimpses of moi . Havaianas Mercado Pop Up, 1520 N. Cahuenga Blvd., LA 90028. Store Hours: Open daily from July 1st through July 24th; Monday-Friday, 11 AM-8 PM, and Saturday-Sunday 11 AM-9 PM. PS. Space 15Twenty has a parking lot, the entrance is on Selma between Cahuenga and Ivar.