There is a very interesting chain of stores called Fresh & Easy and I just love them. If you are fortunate to live in California, Nevada or Arizona, you just might live near one. Living in Los Angeles, I live near quite a few of them, including the headquarters! So, I’ve shopped at Fresh & Easy since they pretty much opened a couple of years ago. There is so much to love about them that I actually can’t tell you everything right now but here are five things: the prices, the special parking spaces for families, the peanut butter cookies, the self-service checkout (it’s fun for me), and that there is always something new! Just last week I was invited with some other local bloggers to visit Fresh & Easy’s headquarters to taste their brand new Eatwell line which launched today, April 7! Basically, Eatwell is a line of prepared meals with limited calories, fat and sodium. The idea is to give customers nutritionally balanced meal options without having to give up quality or flavor. Below the "Eatwell" title on each package is the catchphrase "no compromise on taste". I was intrigued as I perused the new packages while I sipped some of Fresh & Easy's wine offerings waiting for the tasting to begin. Each package has an easy to understand label that shows the amount of calories, fat, saturated fat and sodium per serving on the front. Each Eatwell complete meal contains 25% or less of your daily caloric intake and 25% or less of your recommended fat and sodium intakes (based on a 2,000 calorie diet). The first phase of the Eatwell launch consists of 17 items including prepared meals, soups, salads, sandwiches and sushi. Like the other Fresh & Easy prepared foods, the Eatwell line is all made in the Fresh & Easy Kitchen. There is a second phase coming and it will consist of grocery items. Stay tuned for the launch announcement. I will have the breaking news.
Rockin mama, for taking all the fabulous pictures you see here on my post and sharing. My camera is on the fritz and she is my photographic hero.
I also love F&E! Not only do I save $$$, but they owned by British Grocer so they carry a lot of my husbands favorite foods from England. Thanks for posting about this wonderful new chain of stores.
Thanks for stopping by. When I lived in England I shopped at Tesco. So Fresh & Easy's parent company and I go way back! They do indeed have a nice little British food section. We love Fresh & Easy!
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